Abstract:

Overall, the paper mainly conducts typological research on the content analysis method in textbook research. Content analysis in textbook research can be divided into content analysis in empirical social research, content analysis from the perspective of semiotics, and content analysis from the perspective of communication. Textbook content analysis in empirical social research is divided into quantitative content analysis, qualitative content analysis and computer-assisted content analysis; Textbook content analysis from the perspective of semiotics is divided into textbook syntactic analysis, textbook semantic analysis and textbook pragmatic analysis; Textbook content analysis from the perspective of communication is divided into textbook communication content analysis, textbook communication reason analysis, and textbook communication effect analysis. By sorting out the application and development of textbook content analysis methods from the perspective of different disciplines, it is hoped that this paper will help deepen the study of textbook content analysis methods and promote the development of textbook research methods.

Key words: textbook, typological study, empirical research, semiotics, communication study