Abstract:

As a spiritual and cultural form, the world-class universities' motto culture reflects its social needs, culture root, education philosophy, value orientation and school vision through various language forms such as rumors, maxims, morals, exegesis and doctrine. According to its attributes and origins, the world-class university motto culture can be divided into four types: “God” (religious orientation), “seeking truth” (knowledge and academic orientation), “service” (social orientation), “individualization” (innovation orientation). These four mainstream types reflect the universities' developmental, academic, public welfare and universal value objectives and education concept. It has great implications to the constructions of Chinese university motto culture and world-class universities in the new era.

Key words: world-class university, motto culture, attribute, type, value objective